Public Relations in Professional Sports Essay example -- Professional

Public Relations in Professional Sports "If industry is to be successful in dealing with public opinion . . . it must learn the language of the people, it must consider the study of public opinion as important as any phase of its operations. It must recognize that public opinion can be measured, and utilize the increasingly scientific methods developing today for gauging it"(Ross) PR today, has undergone a massive restructuring and organization and is now gaining recognition worldwide. An offshoot of this is PR in sports. The sports industry in the U.S. generates $213 - $350 billion a year as revenues and is growing by the day (ESPN). Everyone tries to cash in on their benefits. Sports PR have come a long way. Today it is far more dynamic and complex. Public Relations is a very broad industry, serving a wide variety of institutions in society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges, and sports teams. Sports in the last fifty years have changed an amazing amount. It used to be just two teams playing against each other strictly for the love of the sport and for the enjoyment of the few people in attendance. As time went on and attendance and interest in professional sports grew so did the cash flow. Teams began adding more coaches as well scouts. It became obvious that a font office staff was needed to take care of the day to day operations of sports teams. In the 1940s baseball owner Bill Veeck changed the games even more when he promised the game to be the least exciting part of the evening. He hosting Ladies’ Night, Fireworks Fridays, and a Disco Demolition Night in which he blew up a pile of old records, Veeck brought sports into a new era (Veeck & Linn, 1962). Bill Veeck was the first true PR man in sports. He sold out stadium after stadium, in several different cities. The sports PR which Bill Veeck started has now evolved and is a much different brand of PR then every other industry. In order for an Athletic team to have effective PR, they require very large in-house staffs which are very diverse in there job descriptions and responsibilities. The first and broadest group is the basic public relations staff. The basic public relations staff takes care of the basic day to day of the organization. They are the people who write and release the updates on the team to ... ...Bernie Parent spoke to the sell-out crowd of 17,000 while Pelle’s #31 hung in black above the ice. The spoke about the positives that Pelle gave Philadelphia and there was no mention of alcohol. The PR director at the time, Joe Kadlac made sure that Pelle’s death would not look bad on the team for allowing him to drink and drive but instead showed he was a team player. A fan in the upper level had a sign that simply read, â€Å"Get Pelle’s Name On The Cup, Its His Last Chance.†   Ã‚  Ã‚  Ã‚  Ã‚  Public Relations are a critical part of sports. It is what puts people in the seats pays the athletes and builds the stadiums. Public Relations are what make sports what it is today. If it were not for today’s ever changing public relations industry sports would not be what they are today. Sources Bill Veeck with Ed Linn, â€Å"Veeck--As in Wreck†, G.P. Putnam's Sons, 1962 The Baseball Library T.J. Ross, The Public Relations Problem of Industry, American Management Series (New York, 1937), pp. 6--9. Crafting the national pastime's image: The history of major league baseball public relations William B Anderson. Journalism and Communication Monographs. Columbia: Spring 2003. Vol. 5, Iss. 1; pg. 5