Tuesday, May 19, 2020

Taking a Look at Diabetes - 636 Words

Diabetes is a disease that affects millions of people around the world. Diabetes has become a rapidly growing issue that has drawn concern from both doctors and patients alike. Around 25 million people in the United States have diabetes mellitus, commonly known as diabetes. Also around 80 million people have pre-diabetes mellitus. There are almost two million people who are diagnosed with diabetes each year. If diabetes rates don’t soon begin to drop, an estimated one in every three adults will have diabetes by the year 2050. Because of the rapidly growing problem posed by diabetes, 245 billion dollars of U.S. money is spent to aid in diabetes related research and to produce medicine. There are three main types of diabetes mellitus: Type 1, Type 2, and gestational diabetes. There is also a condition of pre-diabetes mellitus, which is when a person has high levels of blood sugar are higher than average, but not high enough to result in a diagnosis of diabetes. Type 1 diabetes m ellitus is characterized by loss of the insulin-producing cells of the pancreas. Insulin is the hormone which regulates levels of sugar in the blood. Type 1 diabetes type can be further classified as immune-mediated, meaning that its cause is not known. There is no known prevention against type 1 diabetes. Type 1 diabetes is mostly caused by genetics in that it is inherited. It is not known what gene or genes are related to the disease of diabetes mellitus. There is some indication that type 1Show MoreRelatedTaking a Look at Diabetes862 Words   |  3 PagesDefinition: â€Å"Diabetes is a condition in which the body is unable to control the level of glucose in the blood. Normally this control is managed by the action of the hormone insulin, which is made in the pancreas.† (Food Technology in action 2011, page 316-317)Diabetes is known as a chronic disease with serious complications, and it â€Å"is the name given to a group of different conditions in which there is too much glucose in the blood.† (Nutrition the inside story 2008, page 132) Type 1 diabetes (previouslyRead MoreTaking a Look at Diabetes958 Words   |  4 PagesIntroduction In the year 2013, it is estimated that 382 million people have diabetes; however, this is number will likely increase to 592 million by the year 2035. (1) Among Diabetes types, type2 DM is the most common form of diabetes affecting almost 85-90% of all people with diabetes. While older adults are usually involved, younger individuals, even children, are likely to have type2 DM. (2) It’s well known that many organs are involved to maintain glucose homeostasis including pancreas (a andRead MoreTaking a Look at Diabetes Type 21108 Words   |  4 Pagesas attending the tutorial requires that the lecturer deems that the worksheet has been satisfactorily attempted. 1 A person with type 2 diabetes may be treated with insulin as well as an oral hyperglycaemic drug. Discuss why this combination may be prescribed. Answer: The combination of Insulin as well as oral hyperglycaemic drugs may be prescribed for Diabetes because they help in lowering the blood glucose levels. However the primary treatment doesn’t consist of these drugs. The primary treatmentRead MoreTaking a Closer Look at Type 1- Diabetes Essay680 Words   |  3 PagesType 1-diabetes deprives cells of the sugar that is need for energy in the cells. In type 1 diabetes, the pancreas does not produce insulin or not enough insulin. Insulin is a hormone that is involved in controlling how the body converts sugar into energy in our cells. Type 1-diabetes is not as common as type 2-diabetes. According to the University of Maryland type 1 diabetes accounts for 5 - 10% of all diabetes cases. Most cases of type 1-diabetes typically develop in childhood or adolescence andRead MoreDiabetes- Informative Speech outline Essay892 Words   |  4 Pages General Purpose: To inform Specific Purpose: To inform audience of the signs you can look for and types of diabetes. I. Introduction A. Attention Getter:   Show of hands. How many of you all have or know someone with Diabetes? B. Reason to Listen:    According to the â€Å"2013 Fast Fact Sheet† from the American Diabetes Association, nearly 26 million children and adults in the United States have diabetes, which is nearly 10% of the U.S. population. *exact facts are: 25.8 mil and 8.3% C. CredibilityRead MoreDiabetes Essay1414 Words   |  6 Pageshttp://libguides.luc.edu/c.php?g=49682p=321186 2. The prevalence of type II diabetes is increasing in the United States. In 2012, the incidence of type II diabetes in adults was 9.3 percent, and a higher prevalence of 25.9 percent was found in Americans older than 65 years of age.1 Worldwide, studies indicate that 220 million people have type II diabetes, and this estimate is expected to increase to 366 million by the year 2030. 2 Diabetes increases risks for cardiovascular and kidney disease and as a resultRead MoreEssay about Impact of Diabetes on the Body 1656 Words   |  7 Pagespopulation, have diabetes†. Many Americans in the US have what is called uncontrolled diabetes, meaning where you don’t take of yourself with diabetes. This can cause you many different complications, including such as the Eyes, Stroke, Kidneys, Feet, HHSN, and Ketoacidosis. These are very serious and sometimes deadly. With daily exercise, healthy eating, and of course maintaining your diabetes you will live a healthy future. To start with, what is and how do you get diabetes? Diabetes is where yourRead MoreEssay on Diabetes: A Different Way to Treat It595 Words   |  3 PagesDiabetes, often referred to by doctors as diabetes mellitus, describes a group of metabolic diseases in which the person has high blood glucose (blood sugar)1 . In 2011 The American Diabetes Association repoted a 25.8 million people in America living with diabetes 2. Diabetes is a illness that can be caused by the body not being able to produce enough insulin and or cells in the body not responding adequately to the insulin provided. Insulin which is produced by the pancrease, regulates the amountRead MoreDiabetes: Diabetic Emergencies1060 Words   |  5 PagesIntro to Diabetic Emergencies Diabetes is a significant and fast growing health concern in the United States. About 16 million Americans have diabetes – and that number increases every day. Every day there is someone who suffers from a diabetic emergency. What is a diabetic emergency? Well, first we must understand what diabetes is. Diabetes is a disease that affects how your body uses blood glucose (or commonly known as blood sugar) your body isn’t able to take the sugar from your bloodstreamRead MoreDrugs For The Patient That Has Diabetes Mellitus919 Words   |  4 Pagescase report and evidence in choosing among available drugs for the patient that has diabetes mellitus. In December 2012, it was reported that there are merely 26.9 % of people aged 65 and above living in the United States has been diagnosed with diabetes. Also, it is stated that there are about 13.7 % of American ages 45-64 and 2 million people ages 20 and older have the disease. There are two types of diabetes; Type 1 depends on controlling the blood glucose and an insulin doses while people with

Wednesday, May 6, 2020

Analysis Of Lincoln Electric Company Of Cleveland Ohio Usa...

Lincoln Electric Company of Cleveland Ohio USA`s organizational Culture is exceptional and has earned it the acolade of being the best managed manufacturing company in the whole world. I will explore and attempt to identify culture aspects of Lincoln Electric from several issues such as; the continuing influence of founders of the company, the golden rule, the incentive management plan,the performance appraisal system, how people communicate in the organization, the merit pay plan, the bonus plan, and the management style. Normally Founders instill the culture they want right from the beginning of their organizations. That is exactly what John C Lincoln did when he established his company Lincoln Electric in 1895. He stablished a culture of innovation and even left administrative burdens of the company to a brother, James Lincoln, so he could focus on innovation. This streak has continued to date where Lincoln is not afraid to experiment with new ideas .e.g. the cost saving feature of welding electrodes for construction and equipment manufacturing. The electrode process at Lincoln remains a secretive affair which won`t be divulged to outsiders. According to the OCP framework on organizational culture innovative cultures are not fussy about titles and flat in their structure that is they are less bureaucratic. This is the outlook at Lincoln where even the President `s office in the plant is not even carpeted and the company has not had an organizational chart for quite aShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pages ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Read MoreDeveloping Management Skills404131 Words   |  1617 Pagescourses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston ColumbusRead MoreLogical Reasoning189930 Words   |  760 Pagesupdated: April 26, 2016 Logical Reasoning Bradley H. Dowden Philosophy Department California State University Sacramento Sacramento, CA 95819 USA ii iii Preface Copyright  © 2011-14 by Bradley H. Dowden This book Logical Reasoning by Bradley H. Dowden is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. That is, you are free to share, copy, distribute, store, and transmit all or any part of the work under the following conditions:

New Advanced Strategic Brand Management - Myassignmenthelp.Com

Question: Discuss about the New AdvancedStrategic Brand Management. Answer: Introduction The report focuses on the evaluation about the marketing strategy of Coca- Cola. The study reflects on the concept of 8P marketing mix and its application on one of Coca- Cola product offerings. The Coca-Cola is one of the biggest beverage organizations that refresh customers with more than 3900 beverage choices. This company is one of the valuable as well as recognizable brands in the globe. Their portfolio features with 21 billion brands, out of which 19 are available in reduced options. Even they are the worlds biggest distribution system and hence distribute the products in more than 200 nations. The goal of this organization is to satisfy the needs of the consumers and packages their products in varied sizes to appeal specific consumers. The marketing mix refers to as the set of different marketing tools, which the company uses for pursuing its marketing objectives. It is mainly the standard strategic instrument that the company uses for formulating the product development plan and promotions. Occasionally the service marketers might refer to 8Ps marketing mix (Saren et al., 2012). This type of marketing mix facilitates this organization to review as well as define the vital issues, which impact the marketing strategy of their goods and services. However, this marketing mix helps the Coca-Cola entity to understand the synergy as well as dynamics that are involved among the important elements. Marketing Mix Concepts 8P marketing mix refers to the framework that helps in evaluating their existing business through proper approaches. It is also considered as useful model that helps in evaluating particular organization rivalries and set their marketing strategy according to it. This new 8ps are usually flexible for including the role of consumer service as well as adapt to all types of business that sells both products and services (Ribeiro, 2015). The 8Ps marketing mix includes- Product- The main hub of marketing effort is that the commodity must be according to the consumers desire. Even if the company has the best marketing, they might face difficulty selling the commodity for which it has no demand. For this reason, the marketing manager of the organization should understand about how their product will facilitate the customers in solving the problem (Ribeiro, 2015). Some of the organization uses a vital tool at this stage, which is product testing. This testing however helps them in making the product decisions regarding designing, packaging, brand names, etc that accompanies with the commodity offering. Place- It refers to the location where the businesses carry out or distribution channels utilized to reach marketplace. This involves decisions regarding distribution channels that are to be applied, the outlet location, transportation method and levels of inventory to be held. The distribution channels mainly involves independent intermediaries including retailers, distributors by which product passes to their consumers. These intermediaries however give cost- effective access in the marketplace. Promotion- Promotion mainly encompasses advertising, sponsorship, sales promotion, public relations, personal selling etc. Through promotional mix the target customers are usually made aware of product existence and benefits it confers on the customers. Usually, the organization makes their first contact with the customers through promotional efforts. Therefore, promotion raises the customers expectations as well as drives the companys overall sales. Price- Price mainly covers the total amount that the customers pay for acquiring the product. It represents the unit basis that the organization receives for a specific product that is being marketed. The marketing manager mainly focuses on the pricing objectives and the factors influencing price setting. However, if the customer value is positive, then the product is priced more than its monetary value. Product price is also influenced by their distribution plans, markups, cost of value chain and competitors price their product. People- They basically defines service. This relates to the staffs that have direct contact with their customers. One of the vital operations of the business is to select, recruit and retain those people for doing the job involved in this marketing operation. The staffs in this Coca- Cola Company mainly have standard uniform. They focus on prompt as well as friendly service to their customers from their staff. Process- The Companys design the processes for maximizing the consumers enjoyment throughout. Some of the process problems which are annoying for consumers are process elements that place providers convenience ahead of customers. The procedure at Coca- Cola organization is transparent as well as hidden (Hitt, Ireland Hoskisson, 2012) It involves several processes including bottling as well as labeling solutions. The vital stage which this company considers is their control for getting products at proper time and selling the beverages for the target customers. Physical evidences- All visible as well as tangible traces of the business, which the consumer encounters preceding to purchasing of products are defined as physical evidence. However, advertising, corporate brochure, signage are the vital part of physical evidence in business (Drucker, 2013). Some of the company uses physical evidence for gaining competitive advantage as well as create good brand image. For example, the Coca- Cola signage that reassures the customer through branding. Product Distribution- Distribution indicates how the commodity reaches their customers for example, retailing point. Effective distribution is essential for the company to achieve their marketing objectives. However, it is necessary for the organization to distribute their product to the customers at right place and time. There are three kinds of distribution strategies that most of the organizations use based on their product features (Ribeiro, 2015). These strategies include- intensive distribution, selective distribution and exclusive distribution. Intensive distribution denotes the distribution of impulse or less priced products. Extensive distribution involves distribution of high priced products and thus needs sales detail from mediator. Furthermore, selective distribution occurs producers require higher geographical spread. Partnerships- The Company should seek for new partnership as well as manage their existing partners for improving their marketing operations. This would also help them to maximize profitability level and improve the business performance. Applying the components to one of the product offerings The Coca-Cola organization has developed several new products, out of which Diet Coke has gained huge success since it created good sales and overtook existing brand named as Diet Cola. Currently this product has been ranked as third biggest soft drink being sold in the global marketplace (Singh, 2012). This product is also known as Coca-Cola Light in some places and has been subsidiary of parent organization. The 8Ps marketing mix of this product is illustrated as under- Product- The Coca-Cola company applied separate formula to produce this Diet Coke. The calorie content in this product in 330 ml can is 1.3 kilocalories. This organization has produced several flavors of this diet Coke, which includes- Splenda Diet Coke-Launched in 2005 and has about 2.83 mg of total caffeine content Diet Coke Lime- launched in 2004 and is presently available in US, UK, Canada and Ireland. Diet Coke Cherry- Launched in 1986 and is mainly available in US and UK with cherry flavor Place-Diet Coke has created good marketplace by its quality. The launch of this product was restricted to several markets in the US. But its network was spread to near about 150 nations. At present, it is highly successful brands and hence its is available in the nations such as Australia, Austria etc. Price- The product price is one of the vital components which have direct impact on demand as well as supply of this product. In fact, proper pricing policy has been vital for brand success and hence is considered as medium for generating higher revenues. This in turn helps them to expand it in the customer market. Coca- Cola has applied numerous pricing strategies for this brand. They applied skimming pricing policy during the launch of Diet Coke and after switched to competitive pricing policy due to availability of similar products produced by rivals organization. Moreover, they also applied penetration policy for creating new markets in each nation. This strategy facilitates them to retain loyal consumer base as well as create good revenues from this pricing policy (Gilaninia, Taleghani Azizi, 2013). The Cokes price was highly reasonable with respect to their rivalries. Promotion-If any product is of high standards, the company must apply proper promotional activities. The company targeted those persons who are conscious about their health and suffering from diabetes. In fact, absence of less sugar content also facilitated this brand in achieving desired success. This company also followed aggressive policy in promoting this product, which in turn helped them in increasing awareness as well as visibility among the customers. People-Coca- Cola also employed huge number of staffs and provided training to them, so that they can provide good service to the customers ( Armstrong et al., 2015),. This however helped them to attract large number of customers and attain their trust about this brand. It alsi helped them to attain good reputation. Process-The packaging of this product was done in appropriate way, thereby it involved bottling as well as labeling this solution. In order to keep the quality better than other product, they changed their process of operation. They segmented levels pf income through packaging. For low income persons, they made returnable glass bottle while for high income people it was non returnable bottle. Physical evidences-the logo of this Diet Coke and the advertising method also helped them to attract customers in the new market. Product distribution-This product has good distribution network for marketing their products competently and efficiently. This company has applied intensive policy in distributing this product in order to make it available in the grocery store (Rohm, Kaltcheva . Milnes, 2013). However, diet Coke can was easily available and hence could be purchased in convenient manner. Partnerships-.they also partnered with other companies in order to produce best quality product. They associates with the several bottling partners in order to discuss about their development of the main performance indicators for this coca-cola systems. The associates as well as representatives from their bottling partners have helped them to determine feasibility owing to legal as well as management complexity of this companys system. Contemporary issues facing the marketers in the present world The contemporary issues facing the marketers of the coca- cola includes- Corporate social responsibility (CSR)- CSR refers to as the commitment for improving society well being through some discretionary business practices as well as corporate resources contribution (Tai Chuang, 2014). Few areas of CSR interest are the welfare of laborers, environment protection etc. Some of the CSR issues that the marketers of coca- cola faces in the present world includes- This company has been accused of containing high pesticide residue level that has been found through different tests. Another issue was that they have been accused of causing shortage of water in several areas. In fact, they have given allegation of creating water pollution through the discharge of wastewater. Advances in technology- Though advancement of technology helped the marketers, they faced several issues such as face to face interactions between marketers and customers and training the team for developing new products (Berthon et al., 2012). As targeting international audience is one of the key components of marketing, the marketers of this company also faces huge challenge they could not identify the persona of the buyers. Social media interactions- In the recent era, the marketers face huge challenge of social media interactions due to absence of guildlines provided by the government (Hastings Domegan, 2013). In addition, the marketers might face inadequacy of information, which in turn adversely affects the organization. However, the marketers faces difficulties in making decision based on this information (Royle Laing, 2014). Furthermore, bad feedback from the customers might discourage the marketers of the organization. Ethical concerns- The marketers faces ethical issues regarding marketing campaigns as it might target the children (Kuo Rice, 2015). Some of the advertisements that are directed towards the children can impact their mental condition. Globalization- Globalization has created several problems for the marketers in this century. The brand name choice is the vital issue that some companies like coca- cola faces as it is used around the globe for flagship of their products (Royle Laing, 2014). They also face huge competition in terms of pricing and distribution of products owing to globalization. Contemporary issues impacting marketing strategy of Coca- Cola Contemporary problems adversely affected the marketing strategy of Coca- cola. Due to CSR issues, this company had to face long legal process and hence they lost their customers trust (Wilson, 2012). In fact, the overall sales of few products lowered and also damaged their reputation. Moreover, advancement of technology also reduced efficiency of some of the marketers of this company. As Coca- Cola faced several challenges for being globalised, the company tried to provide good quality and refreshing products. Few advertising campaigns also created conflict between the company and society (Keller Fay, 2012). This in turn influenced their targeted audience and pricing policy of the company. Although technological advancement improved their distribution network, the technological issues increased the overall cost of the production and distribution. Globalization issues also influenced their marketing strategy and hence they changed their logo as well as slogan of each product. These i ssues also adversely impacted on their partnerships of this company. Recommendations for helping Coca-cola to face contemporary issues As globalization created branding issues for coca-cola, their marketers should introduce new recipe for the original products. They should create slogans for each product in order to make their own identity and achieve success. Additionally, as technological advancement also creates issues for the marketers of coca- cola, their marketing strategies should include providing training and development to their marketers. They should also provide education to their marketers about the social media interactions, which in turn will help them to attain feedback from the customers about the product and make changes accordingly. It will also help them in building good relationship with their customers. Coca- cola should also made effort in improving the community areas by making some initiatives regarding waste management and climate change. They should also focus on supporting society based rainwater harvesting projects for restoring levels of water and promoting health education. In context of ethical concerns, the company must focus on responsible marketing (Baker, 2014). This means they should make their marketing campaigns in responsible as socially sustainable way. As society shapes advertisements, the company should focus on the making advertisements that consist of moral values. Conclusion From the above report, it can be concluded that adoption of proper marketing strategies by the Coca- Cola Company helps them in gaining competitive advantage against their rivalries. Although they faced some contemporary issues, they adopted new marketing strategies in order to mitigate these challenges. Moreover, it also helped in building good relationship with customers and attains their trust. This also helped them to maximize profit and lower their debt level. As a result, this improved their financial performance of the company and helped them in expanding their business globally. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). 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Word-of-mouth advocacy: A new key to advertising effectiveness.Journal of Advertising Research,52(4), 459-464. Kuo, A., Rice, D. H. (2015). The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns.Journal of Consumer Psychology,25(1), 78-88. Leonidou, C. N., Katsikeas, C. S., Morgan, N. A. (2013). Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), 151-170. Liu, Y., Lopez, R. A. (2016). The impact of social media conversations on consumer brand choices.Marketing Letters,27(1), 1-13. Ribeiro, R. (2015). Os 8P s do Marketing Contemporneo (The 8p's of Contemporary Marketing). Rohm, A., D. Kaltcheva, V., R. Milne, G. (2013). A mixed-method approach to examining brand-consumer interactions driven by social media.Journal of Research in Interactive Marketing,7(4), 295-311. Royle, J., Laing, A. (2014). 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